Goyard, founded in 1853, is one of the oldest luxury leather goods makers in the world. With roots tracing back to trunk-making in 18th-century France, the brand has built its reputation on exclusivity, craftsmanship, and discretion. Unlike many of its peers, Goyard shuns traditional advertising, social media, and e-commerce, instead relying on word-of-mouth and a loyal clientele to sustain its mystique. Its products are instantly recognizable by the iconic Goyardine canvas, a signature pattern featuring interlocking "Y" motifs, symbolizing the Goyard family name.