The RICHCHILL Taobao store focuses on streetwear and high-end fashion, catering to an audience that appreciates bold, contemporary styles. Their collections often feature oversized hoodies, graphic t-shirts, unique denim, and statement outerwear. RICHCHILL incorporates edgy designs, with elements like bold prints, embroidery, and modern tailoring. The brand aligns with the aesthetic of Foooound, offering pieces that mirror trends found in subcultures and urban fashion. Their clothing reflects a mix of casual, yet sophisticated styles, appealing to a fashion-forward clientele who enjoy cutting-edge, street-inspired designs.